Quotes by Steve Jobs

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Innovation distinguishes between a leader and a follower.

Innovation distinguishes between a leader and a follower.

I'm as proud of what we don't do as I am of what we do.

Quality is more important than quantity. One home run is much better than two doubles.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

Sometimes life is going to hit you in the head with a brick. Don't lose faith.

Design is not just what it looks like and feels like. Design is how it works.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.